Services:

• Branding

• Web Design

• Logo Design

• Social Media Strategy

Description:

Oncology surgeon Eva Noorda hired me to design a new corporate identity (branding), website, logo and social media strategy that would enable her to show and incorporate her knowledge of lifestyle and evidence-based complementary care. Besides her work as an oncological surgeon, she is active as an 'integrative and lifestyle doctor', and gives yoga and meditation classes.

Eva Noorda's brand story of working as an oncology surgeon and combining this with complementary care, yoga, meditation and lifestyle led me to envision a corporate identity centered around the image of tree rings to convey strength, security, proximity and positive development. Integrative health focusses on various areas (exercise, nutrition, meditation, yoga) in order to develop into a healthier, happier, freer person. I chose a natural colour palette and playful font to match her vision.