Branding, logo & website for Noorda Total Health
Services:
Branding
Web Design
Logo Design
Social Media Strategy
Description:
Oncology surgeon Eva Noorda hired me to design a new corporate identity (branding), website, logo and social media strategy that would enable her to show and incorporate her knowledge of lifestyle and evidence-based complementary care. Besides her work as an oncological surgeon, she is active as an 'integrative and lifestyle doctor', and gives yoga and meditation classes.
Eva Noorda's brand story of working as an oncology surgeon and combining this with complementary care, yoga, meditation and lifestyle led me to envision a corporate identity centered around the image of tree rings to convey strength, security, proximity and positive development. Integrative health focusses on various areas (exercise, nutrition, meditation, yoga) in order to develop into a healthier, happier, freer person. I chose a natural colour palette and playful font to match her vision.
Some flowers, steadfast and proud, still bloom as if holding onto the last remnants of summer's warmth. Others, their petals fading, bow gracefully, surrendering to the change. Yet, there is no sorrow in this slow fading; only beauty, only the richness of colors more vibrant than ever, as though nature has saved its most glorious palette for these final moments.
Today, I lowered my perspective as close to the earth as I could get, and what unfolded before me was nothing short of magic: a miniature chard forest, painted in pinks and greens, shimmering beneath the autumn light.
‘Kabinet wil uitgeprocedeerde Afrikaanse asielzoekers naar Oeganda sturen’, las ik net op de NOS app. ‘We hebben een lange relatie met Oeganda en het is een gastvrij land. En asielminister Faber gaat de mogelijkheden verder uitpluizen’, aldus Minister Klever van Buitenlandse Handel en Ontwikkelingshulp.
Ik heb een kleine kanttekening, mevrouw Klever en mevrouw Faber: De rechten van homoseksuelen in Oeganda zijn een uiterst zorgwekkend mensenrechtenvraagstuk. Oeganda staat wereldwijd bekend om zijn restrictieve en repressieve wetgeving ten aanzien van LGBTQ+-rechten, en homoseksualiteit wordt in het land als strafbaar beschouwd.
I had the pleasure of designing the foundation of Saskia’s website, and she’s personalized it beautifully to reflect her unique approach and expertise. Curious to explore her services or see the new site? You can visit it here.
I'm thrilled to announce that my photograph of praying women in the sacred waters of the Ganga in Varanasi has been selected as a winner in the Life Framer competition! It's an honor to have this moment recognized, and I’m grateful to the judges for acknowledging my work.
We are thrilled to announce that our photo/art book ‘The First Ingredient’ has finally been printed! This labor of love, nearly eight years in the making, is a testament to the dedication and passion of everyone involved in this unique photo project celebrating bakers worldwide.
HERONS' DANCE • [sound on] There’s no better way to start a grey Monday morning than watching the herons' dance in front of our house. The sun gently peeks through a light mist, casting a golden glow that gives them a fairy-tale-like appearance. Nature’s magic at its finest.
I believe it's crucial to be transparent about the nature of these images. They are AI-generated representations, not actual photographs of real individuals. This distinction is important to maintain the integrity of the campaign and respect for the people it aims to support. I've taken great care to ensure that the AI-generated images are culturally sensitive. My goal is to create respectful representations that highlight the humanity and dignity of Afghan women.
I was approached by a young woman from Australia. She asked if I had photos of her mother and grandmother, Kalbelia from Rajasthan, India. She was born from a relationship between the cheerful young woman in this series and an Australian man.