Branding, logo & website for Noorda Total Health
Services:
Branding
Web Design
Logo Design
Social Media Strategy
Description:
Oncology surgeon Eva Noorda hired me to design a new corporate identity (branding), website, logo and social media strategy that would enable her to show and incorporate her knowledge of lifestyle and evidence-based complementary care. Besides her work as an oncological surgeon, she is active as an 'integrative and lifestyle doctor', and gives yoga and meditation classes.
Annual growth rings from a tree is used as symbol for the logo.
Noorda Total Health online presentation
Natural colours and a playful font.
Eva Noorda's brand story of working as an oncology surgeon and combining this with complementary care, yoga, meditation and lifestyle led me to envision a corporate identity centered around the image of tree rings to convey strength, security, proximity and positive development. Integrative health focusses on various areas (exercise, nutrition, meditation, yoga) in order to develop into a healthier, happier, freer person. I chose a natural colour palette and playful font to match her vision.
Business cards
A playful font
Each piece seemed to carry a tale, though none could tell me exactly why they lay there, partially concealed, waiting to be discovered. Some spoke of funeral rituals, others of forgotten ceremonies, and a few even spun wild tales of the ocean’s whims. Yet, in the absence of answers, I found a deeper allure. The mystery of these '𝐬𝐞𝐚 𝐫𝐚𝐠𝐬', became a silent dialogue between the land, the sea, and the women that once wore them.